From fiber to attitude – A portrait of 120% Lino

A brand we love at Different. And one that suits women who don't have to prove themselves.

There are brands that speak loudly. And those that prefer to whisper quietly. 120% Lino is one of the latter. And that's precisely what makes them so strong.

Since 1983, the Italian brand has stood for uncompromising quality, timeless design and sustainable production – with a material that is more than just a fabric: linen .

At Different, we made a conscious decision to include this brand in our range. Not because it fits every trend, but because it represents a stance we share.

A brand with history – and soul

120% Lino was founded by Italian designer Alberto Peretto. The idea: to create clothing that doesn't conform to the moment, but rather serves the person who wears it.

It's not about perfection, but about character. Every piece in the collection bears traces of its creation—be it through the coloring, the texture, or the subtle irregularities that make each piece unique.

Why linen?

Linen is one of the oldest and most natural materials in the world. But 120% Lino has managed to turn it into a modern statement.

• Breathable, hypoallergenic and ideal for sensitive skin
• Completely biodegradable
  
• Easy-care and durable – it gets more beautiful with every wear
  
• Ecologically sensible, as flax grows without artificial irrigation
  

These properties make linen not only timeless, but also sustainable.

For women who don’t follow – but lead

The aesthetic of 120% Lino is deliberately understated. No logos. No loud colors. No styling that demands attention.

Instead: flowing cuts, calm tones, natural materials. Fashion for women who radiate clarity. Not because they have to—but because they can.

Whether in the city, by the sea, or in the countryside: the clothing accompanies you without dominating. It adapts without being ingratiating. And it feels like you're finally arriving home.

Why we curate 120% Lino at Different

At Different, we don't believe in mass-produced goods. We believe in products that are crafted with intention—and worn with respect. 120% Lino embodies exactly that:

• A clear, consistent brand identity
• Sustainability not as a buzzword, but as a matter of course
  
• Quality that doesn’t need to be explained – because you can see and feel it
  

That's why this brand isn't a trend. It's a decision.

Our favorites from the current collection

Some highlights that we have personally selected – for women who don’t seek beauty, but live it: