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D!FFERENT campaign

Est. Sylt · Hamburg

Built Different.

A curated fashion world shaped by individuality, craft and the character of its places.

↓  Scroll to explore Four stores · One point of view

Who We Are

01 — Manifesto

We built D!FFERENT for people with a point of view.

Across Sylt and Hamburg we bring together refined European fashion, Italian craftsmanship and places worth returning to. We do not dress by formula. We believe in pieces with character, materials that improve with time and brands with something to say.

Plate 01 — Individuality · Artist TBC

Our Stores

02 — Destinations

The places that shape us.

Across Sylt and Hamburg — from the island to the Hanseatic city. Four rooms, one point of view. Each store is a destination, not an address; a place worth staying in longer than planned.

01

Westerland

Sylt · The First Store
N 54.91° · E 8.30°Est. on Sylt

Where it began. Our first store on the island — an assortment of timeless classics alongside the season’s highlights.

AddressFriedrichstraße 12 · 25980 Westerland
HoursMon–Sat 10–19
Contact+49 4651 299 90
Plan your visit
02

List

Sylt · The Flagship
N 55.02° · E 8.44°Est. on Sylt

The flagship. Over 400 square metres of collections gathered from around the world — the fullest expression of the D!FFERENT edit.

AddressHafenstraße 1 · 25992 List / Sylt
HoursSeasonal · Mon–Sat 10–18
Contact+49 4651 870 12
Plan your visit
03

Hamburg

HafenCity · The City Room
N 53.55° · E 9.99°Est. in Hamburg

In the heart of HafenCity, beside the Elbphilharmonie. A personal store — run with the care, eye and service of the owners themselves.

AddressAm Kaiserkai 1 · 20457 Hamburg
HoursMon–Sat 09:30–18:00
Contact+49 40 300 66266
Plan your visit
04

CPH·13

Keitum · A House of Its Own
N 54.89° · E 8.36°Est. on Sylt

A separate house within the D!FFERENT world. CPH·13 is a curated atelier of quiet confidence — brands chosen not for their name but their ethos, where luxury slows to silence, emotion and presence.

AddressGurtstig 4 · 25980 Sylt / Keitum
HoursMon–Sat 10–19 · Sun 12–18
Contact+49 4651 933 40
Plan your visit

Curation

03 — Philosophy

We don’t dress by formula. We believe in pieces with character, materials that improve with time, and brands with something to say.
The lookbook — Keitum
The lookbook — Keitum
Cloth & thread — detail
Cloth & thread — detail
Crystal light — detail
Crystal light — detail

The D!FFERENT Circle

Come in. Stay longer
than planned.

News, private views and invitations from Sylt and Hamburg. No noise — only what is worth your time.

You’re in. Welcome to the Circle.