COST OF LIBERTY

Coût de la Liberté (founded in Los Angeles in 2020 by True Religion founders Jeffrey Lubell and Carrie Stroup) stands for luxury without constraints. Every cut, every detail is created in the in-house studio, inspired by travel and urban lifestyle. Unisex collections, bold prints, unusual cuts, and handmade embellishments. For creatives who see fashion as a statement—not a uniform.