Lino 120%

Brand overview: 120% Lino is known worldwide for its premium linen fashion. The collection includes high-quality clothing for men and women, ranging from light summer dresses to elegant shirts and trousers. By using linen - a natural, breathable and sustainable material - 120% Lino stands for timeless elegance and exceptional comfort. Each garment is designed with style, sustainability and the highest level of comfort in mind, making the brand the first choice for fashion-conscious individualists. Brand history: The story of 120% Lino began in the 1980s when founder Alberto Peretto was inspired by a linen jacket at a London market. This encounter led to the development of a brand that specializes in linen and masterfully uses the material in all its facets. With innovative techniques and a unique dyeing method, 120% Lino has developed into a leading brand in sustainable luxury fashion. Today, the brand can be found worldwide in exclusive boutiques and luxury hotels such as the One&Only Resorts Product range: 120% Lino offers a wide range of clothing, from casual linen shirts and trousers to elegant dresses and tunics. The collections feature refined craftsmanship and fine details, such as hand-embroidered details and unique washes, which give the garments an elegant "worn" look. Whether for the city or the beach, 120% Lino combines functionality with impeccable style. Expansion and innovation: The brand is constantly expanding and opening monobrand stores in luxury destinations such as Milan and Palm Beach. In addition, 120% Lino places great emphasis on environmentally friendly production methods. The company uses sustainable linen that is grown with minimal environmental impact, which also makes the brand attractive to environmentally conscious fashion shoppers. Quality and craftsmanship: At the heart of 120% Lino is the unparalleled quality of the materials. Each piece is entirely made in Italy and undergoes careful processing to ensure durability and the highest level of comfort. The use of pure linen, which comes from environmentally friendly sources, underlines the ethical and sustainable orientation of the brand. Conclusion: 120% Lino is more than just a fashion brand - it is synonymous with sustainable luxury and Italian craftsmanship. Discover the timeless elegance and incomparable comfort of the collections and experience how linen fashion takes your wardrobe to a new level.